Restrictions
The first issue of Lost and Found was a mixture of Helvetica Bold and Helvetica Bold Oblique. I felt it was important to keep the essence of the original design for my second issue, however look to improve on aspects I felt weren't working.
The reason I had originally chose to typeset the publication in a sans-serif typeface was down to my writing style which was somewhat casual and laid back. This is an aspect I want to carry across to the second issue - for this reason I will look at Sans-Serif replacement typefaces.
Gotham
I started looking at Gotham typeface designed byTobias Frere-Jones. The typeface is geometric sans-serif typeface with a large family with varying stokes and styles. I've always found this a great alternative to using Helvetica as its different, unique and still has those bold, crisp feature that Helvetica provides.
The problem with using Gotham is the rights to use. I want use a typeface that cost efficient to the project and doesn't break legality issues when publishing. Gotham is a paid for typeface and I unfortunately do not own the rights to it use it.
Furthermore, I have used this typeface countless times in the past for similar project and find that I tend to over use this typeface for reasons I've explained earlier.
Typeface Six
I then started to look at other magazine typefaces. Typeface Six designed by Neville Brody was used for FACE magazine. I downloaded I version of it to try and immediately realised there would be issues to using a typeface like this. It had no lowercase and unique letter designs that are associated with FACE magazine brand.
Helvetica Neue Bold & Regular
I then started to look at Helvetica Neue Typeface. I felt it had a warm sense of familiarity to it - given it is apart of the Helvetica family. I liked how it added a more modern rounded feel to my titles and also set me apart from using plain simple Helvetica.
I decided to use this for now and apply it to any placeholder text to test how I felt and looked on the spreads and designs.